Website Accessibility: S.E.O. 8 Helpful Tips


In this article, I will provide 8 SEO tips!  

Pic of a coffee cup (view from the top) and foam spells out S.E.O w/Pearl LogoSEO is an acronym for Search Engine Optimization. That means that when a search is performed for a product, service or information, websites appear on a search list by ranking. Why is this important? Because studies have shown that the average user is going to click on a website that is listed in the first page, if they are not typing specific web locations into the address bar. This is also another reason making your website accessible is a good practice. It will increase the website ranking, thus driving more traffic to your site, which will also continue to help boost rankings.

Many marketers believe that key word stuffing and back-linking is all they need to do to enhance their rankings. While having good, well researched keywords and backlinks helps, there is much more to it. SEO generally uses two different strategies. The first is “on-page”, meaning within web pages that you or your company have built and have control over it. Some examples of this method include using keywords inside the web page, in descriptive texts or articles, content building, meta tags and optimizing title tags. The second approach includes “off-page” activities such as social media bookmarking, comments and guest or 3rd party article submissions.

While there are no absolute guarantees, deploying some thoughtful and ethical strategies are best practices. Below are 8 helpful tips to further assist with website accessibility and SEO for your website.

  • Perform good keyword research. While keeping assistive reader programs and search engines in mind, make sure it also makes sense to human readers. Machines are not the end consumer humans are. Please don’t stuff your website with key words that are not associated with the content, whether it is a product, service or information.
  • Use quality content. Is your content useful or interesting to readers or customers in some way? Keeping your content fresh and 300-700 words, makes an easier read for consumers.
  • Optimize your H1 header tags in HTML. Remember you can only use an H1 tag ONCE. After that use H2 and so on.
  • Keep a good text to HTML ratio. This refers to the amount of text versus HTML code on the same page. It is a secondary factor, but still an important one.
  • Use spelling and grammar checker frequently. Misspelled words or other unintentional mistakes are distracting.
  • Use the free W3C validation tool. World Wide Web consortium allows users to check HTML code for web-formatted markup and will allow for a better user experience.
  • For graphics use relevant images meaning the image should complement the content. Ensure images include alternate text. Utilize keywords in the image description and/or file name whenever possible.
  • Make sure links are relevant and working. It is very distracting and does not provide a good user experience when links are broken and non-functioning.

To sum it up, making your website accessible will provide a better user experience, which adds value to your products and services. This helps further your search engine rankings. What other tips can you think of?

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