Blue Ocean Shift – Merry Korn, CEO of Pearl Interactive Network, Inc. Appreciated Concept, Application and Timing!

BLUE OCEAN SHIFT – BEYOND COMPETING, BY CHAN KIM AND RENEE MAUBORGNE Reviewed by Merry Korn, President and CEO, Pearl Interactive Network Inc BLUE OCEAN SHIFT is the follow-up to Blue Ocean Strategy, the global bestseller by professors Chan Kim and Renée Mauborgne. In their seminal work from 2005, the authors argued that lasting success comes not …

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